Insights

Notes on behavior change, business futures, and creative communication.

Producción

Medellín's Animation Industry in Transition

June 10, 2026

What AI is reshaping at the studio level and what we're losing along the way.

Futuro

May 20, 2026

Colombia's creative ecosystem is shifting from technical execution to strategic orchestration.

Comportamiento

April 15, 2026

Five decades of mascot strategy and the branding lessons every marketer needs to hear.

Producción

April 10, 2026

Legal challenges that the creative industry faces when doing business in Colombia.

Futuro

March 5, 2026

A detailed summary of an event in the Cámara de Comercio de Medellín, organized by the Asociación MECA.