Animated series · Character IP
Zero Risk Zone
An animated series for the people who do dangerous work: heights, hot work, heavy machinery. Think Bluey, for industrial crews: stories workers see themselves in, instead of rules read at them.
Episode 01 is live.
Zero Risk Zone runs where the crews actually are: YouTube Shorts, Instagram Reels, and TikTok. Short episodes, one risky habit at a time. Andrés takes the shortcut, Luisa holds the line, and the crew learns something without ever being lectured. No safety poster ever got shared in the group chat. These do. New episodes are in production now.
It started with a second-generation leader modernizing her family’s industrial air-conditioning company: dangerous work, and two content problems hiding in plain sight. Inside: every factory entry meant another PowerPoint induction nobody watched. Outside: a positioning study showed the brand invisible next to competitors, with no identity and no realistic way to keep creating content.
Where it started The insight: don’t make a video, build characters that do two jobs. Luisa, the safety officer. Andrés, the lovable rule-breaker. The same cast trains the crews and gives the brand a face: WhatsApp stickers, Canva templates, a consistent voice on social media the team can actually keep up with.
Luisa 
The cast was born in 3D and evolved with the pipeline: today the series is produced with AI tools that preserve each character’s continuity, which means episode-after-episode storytelling at a budget a real company can afford, not just a one-off launch video.
The cast in 3D 
Storyboard The goal of every episode is the same: workers recognize themselves in the story and reflect on their own behavior, because a crew that laughs at Andrés’s shortcuts on Monday thinks twice on the scaffold on Tuesday. Episode one is live on YouTube Shorts, Instagram Reels, and TikTok. The next episodes are in production now.
Case study